Americans lovvvvvvvvve their morning cup of Joe. It's not a secret and I didn't just discover this as if uncovering the true murderer of Tupac. It's okay to consume the products which we really love, the things we can't do without. We do live in the United States for God's sakes. We can't live without our "Dancing With the Stars", toilet paper, Mike Tyson knockout videos (no matter how old) and $4.00 cups of coffee.
Cut to sound of record scratching.
I'm sorry, did you say $4.00 a cup?
Starbucks, God Bless them, is famous for creating the coffee "experience." Nice plush purple lounge chairs, maple wood tables, warm lighting, it's extremely intoxicating. But, correct me if I'm wrong but isn't the point of coffee to WAKE you? Not seduce you into buying more? (See Starbucks marketing director). I've always had a tough time buying $2.00 cups of coffee. $4.00... Never! Maybe being a kid of the 70's I was used to the basics like smog, wonder bread, Kool Aid, Chuck Taylors, great music and bad clothing.
Coffee, was what my parents drank in the mornings and spilled as they dragged me and my sister out the door or suffered through at work before they could stomach their co-workers to make it through the day. Now I say all this not to bash Starbucks, well maybe I do. But what does the gourmet coffee house experience really cost us?
Well lets see.
If you decide to buy store bought coffee and prepared it every morning and invested the savings, rather than get your caffeine fix from your favorite coffee shop, i.e. STARBUCKS! How much would you save?
Well, I'm a numbers guy (see financial consultant) so $3.75 for a cup of Mocha Locha Loco Double Expresso Latte with Low Fat Milk, Lightly Steamed Grande --
Sorry, I need a breath.
Store bought coffee at .40/cup
Once a day, which I know is low balling it.
250 Coffee Drinking days a year, (no week ends)
Investment Yield of 6%
After year one you'd save $837
year 2 $1725.25
year 5 $4721.07
year10 11038.92.
No matter what you're thinking right now, this is real money, its not imaginary. Part of a financial advisor's job includes saving you from yourself from time to time and this is the first place I'd look.
It doesn't matter if your net worth is $10 million or Ten DOLLARS, everyone LOVES "found" money.
Like when you can't find the remote control and you lift the sofa cushions and are ecstatic to find .37 cents.
Imagine the dance you'd do if you found $837 BUCKS!
It's always about the small changes you can make that over time will give you enormous results. So work hard, take care of your family, move up the corporate ladder, become successful entrepreneurs but most importantly...
just say no to Starbucks!
Your Email Marketing Manager"
